I was recording and uploading a video tonight for my students, and in the video, was explaining some of the major differences between traditional press releases and social media press releases. One of the points I made was that the need for corporate transparency has never been greater; but in the back of my mind, I was wondering how many CEOs really understood this. The technological changes in our world have moved at warp speed – far faster than human nature had kept up with, I think. So I went cruising around my favorite public relations blogs, and found an allied point of view on PRSA’s ComPRehension blog by Rachel Happe, calle The CEO is Naked. Take a gander; and be forewarned.
Categories
-
Recent Comments
- Kathy Hubbell on President Obama’s Education Speech Today – why all the fuss?
- Philosopher on President Obama’s Education Speech Today – why all the fuss?
- Rules of PR no. 8 - Battle for Transparency | Little Pink Book on Public Relations and the Need for Transparency
- ginaray on Attitude and Recession
- rhappe on Public Relations and the Need for Transparency
-
Flickr Photos
More Photos
Hi Kathy -
Thanks for the link to my post on the PRSA’s website. PR is going through sweeping changes…and I think you are right that PR professionals are much more aware of this fact than are other senior executives at this point.
One suggestion I have for communications teams is to do ‘war gaming’ exercises with a variety of examples of various positive and negative communications scenarios and detail out how they would operate and react to those situations. Running through extreme scenarios make teams a little more prepared for the more likely scenarios.
Cheers -
Rachel
[...] Read more: A&E Documentary on Scientology Britain’s “The Big Picture” undercover story on Scientology Link to documentaries, anti-Scientology and alike materials Disclosure and Transparency in Public Relations Public Relations and the Strategic Use of Transparency Public Relations and the Need for Transparency [...]