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Archive for the ‘Storytelling’ Category

There are many reports out there telling older workers that no one wants them, or that they will have a lot of difficulty finding a job. One such report in U.S. News two years ago listed misconceptions about older workers, such as short terms on the job if they planned to retire soon; higher salary expectations; and reluctance to report to younger bosses (http://money.usnews.com/money/blogs/planning-to-retire/2012/05/18/why-older-workers-cant-get-hired). Fortunately, a number of articles since then have refuted the myths (http://www.recruiter.com/i/truth-and-lies-about-hiring-older-workers/), detailing why hiring older workers is a very good idea.

Brian Solis, an expert in social media public relations whose work I use in my classes at Marylhurst University quite a lot, reminds us that one of the things Baby Boomers bring to the office is a “raw work ethic.” He gives an excellent guide to Millennials navigating the workplace in this article: http://www.briansolis.com/2014/04/millennials-guide-surviving-corporate-america/ – and advocates for mutual respect between the generations.

Group of business people sitting around a table compressed
I teach a lot of older workers, and I’m one myself. Let me weigh in for a moment on some of the great, practical attributes older workers bring to their jobs – and by “older,” I mean more than Baby Boomers. I also mean workers aged, say, 35 to 70 or so, encompassing at least a couple of generations:

• This isn’t their first rodeo; nearly all older workers have either held a job recently, or are holding one now while they’re going to school. I’ve always said that when I tell my adult students to turn left, they turn left; when I tell them to march straight ahead, they do; if I say it’s time to jump, they jump as high as they can. This comes from knowing what it takes to hold down a job; they know how to follow instructions. They will readily ask for clarification and the rationale for those instructions, which I always appreciate; they want the whole picture.
• Older workers have learned to take criticism – constructive or not. They’ve developed fairly thick skins over the years, and if they need to hear something negative in order to improve their performance, then so be it. They’ve learned not to take everything personally, and often that comes with plain old experience.
• No, older workers are not as enamored with social media, but they know how to use those social media outlets in a very important way – as an implementation of sound business strategy, not just as a forum for chatting. Moreover, older workers are keenly aware that social media tools are just that – tools for communicating. Actual communication depends upon content, response, and a two-way conversation. It doesn’t depend on the latest online innovation.
• Older workers know that what is fast is not always better.
• Older workers tend to be loyal to their employers. For the most part, they aren’t job-hopping, looking for the next, exciting opportunity somewhere across the country. They work because they need to work, even up to and often beyond the age of 70, and because they like to work and value the feeling of being needed. They are often content with part-time jobs and flexible schedules. We live in a society that does not value us as we age. What a waste. We have vast repositories of information and experience to pass along. We are the storytellers.
• As much as older workers know that fast is not always better, they can be extremely fast at the jobs they’re assigned – because they’ve done all this before. They know the drill. If a senior public relations practitioner takes three sheets of information and writes a press release from that information in about half an hour, it’s because she knows how to cull out the information that isn’t really relevant, isn’t all that important, and doesn’t help make the point. That ability to cut to the chase comes from years of experience, and from years of developing a mind that thinks strategically and is capable of seeing the consequences of decisions.
• Older workers make great mentors and teachers to the younger generations coming up through the ranks. Having a huge amount of energy is great for any business, yes; but so is having someone with a steadying hand on the tiller, who can help steer a ship that might start to careen off course. That larger perspective is a valuable and steadying influence.
????????????????????????????????????????????????????????????????? • Finally, older workers know how the world works. They don’t tend to be so singularly focused that the changes in society and the world around them are surprising or a mystery to them. They’ve been out there dealing with people and situations and circumstances for a long time, and the result is that they understand the needs of their employers and of other people.

Hire an older worker. You’ll get great value for the dollar.

 

 

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Jordan’s story

Jordan's winning photo

This is the photo that resulted in Jordan being named one of 10 finalists word-wide – and the only one from North America – in Sony’s international student photography contest.  Marylhurst University is extremely proud! Copyright Jordan VanSise, 2014.

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