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Posts Tagged ‘Brian Solis’

I’m about to start teaching my two seminars in social media and public relations again for Marylhurst University, and although I’m always really excited about these classes, they also take the most amount of research and preparation for just about any class that I teach.  The social media world changes so quickly that I’m generally in a small panic just before the first day of class, hoping that what I present is both timely and relevant.  Then I remember that in these particular seminars, we’ll all be teaching each other; my job is simply to present the road map for how to get where we’re going.

Nevertheless, here I am on New Year’s Day researching again, and grateful to fall back on some of the best social media minds out there.  For example, just before Christmas Deidre Breakenridge posted some tips on engaging with Twitter and Facebook: http://www.deirdrebreakenridge.com/2010/12/how-to-engage-on-facebook-and-twitter/.

And Brian Solis, who is not just brilliant but a lot of fun in his presentations, has written a post titled “Once More, with Feeling: Making Sense of Social Media:

http://www.briansolis.com/2010/07/once-more-with-feeling-making-sense-of-social-media/

I start to relax a little when I realize how many sources are out there, and how many more sources my students will no doubt contribute to the class.  Online learning becomes a team effort, and we all move forward together: that’s one of the best things about it.  Rather than serve as some kind of authoritarian instructor, which puts almost unbearable pressure on me, I can simply open a few doors for my students and encourage them to walk through; they get it almost immediately.  Empowered, they go beyond what I realized what possible in any given class.

I’m also re-doing a client’s web site, have plans to re-do my own web sites – one for my private consulting, one for my particular service to our troops and veterans – and I swear, this year, I’ll be more consistent about blogs, Twitter, Facebook, LinkedIn and Plaxo.  I do find, as some of my colleagues do, that after and eight- or 10-hour stint on the computer each day, I’m not always amenable to chat time or computer games.

Meantime, I’m preparing to teach another Marylhurst seminar on the law and ethics of public relations and a class in public relations writing for the University of Montana.  My students range from traditional college-aged students (up to their early 30s or so) in Montana to mostly older working adults at Marylhurst, with a few younger exceptions.  Without fail, these students really want to learn – but they also have vastly different learning styles across the generations.   One of my over-arching goals is to help equip all of my students with some of the skills they’ll need to compete in today’s difficult economic climate.  That’s not an easy task, for any of us; I research and write, they read and write, we talk and discuss and collaborate and dig in.   But by the end of each term, there are those students whom you know are going to zoom for the stars.

And that keeps people like me chugging right along… so here’s to 2011 and the adventures that I know lie ahead!

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