Posts Tagged ‘media relations’

Let us count the ways:

  1. Public relations has always been more cost-effective than advertising; you’ll spend less and get longer-term results.  Public relations doesn’t offer an expensive quick fix; it offers long-range solutions.
  2. Public relations is more “holistic” than advertising; although it can support a sales function, it’s concerned with much wider concentric circles than just moving a product off the shelves.  Just think about employee relations, media relations, community relations, investor relations – these are the relationships which public relations works with, and these are just some of the relationships.
  3. Public relations will help you pull your head out of the muck of this recession depression because it will force you to plan for the future.  While a clever, witty ad is one thing, and might capture attention for a little while, a solid public relations plan will help you take care of this moment, this week, this month, and this year; it’ll get you through, empower you, and make you realize the true value of the relationships you have.

There’s a whole lot more, but that’s all for now.  Just don’t underestimate the power of public relations, or the need for it during these difficult days.

Read Full Post »